"The Pizzabon belongs in a growing cannon of food items that includes the KFC Double Down and Taco Bell’s Taco Loco. What these foods share is not a set of ingredients, but a very specific concept: The food should sound initially offensive but simultaneously appealing to the pleasure centers that fast food has been scientifically engineered to massage. These are food items meant to be talked about as much as eaten. I’d say that there’s enough of this happening to call it new tradition in American corporate food: the stunt sandwich."